WhatsApp Business Lite: How to Set Up and Use the Free App
Download WhatsApp Business Lite: A Guide for Small Businesses
If you are a small business owner who wants to communicate with your customers more efficiently and grow your business, you might want to consider downloading WhatsApp Business Lite. This is a free-to-download app that allows you to have a business presence on WhatsApp, the platform with more than 2 billion users around the world. In this article, we will explain what WhatsApp Business Lite is, how it differs from WhatsApp Business, how to download and set up the app, and how to use its features.
What is WhatsApp Business Lite?
WhatsApp Business Lite is a version of WhatsApp Business that is designed for small businesses that have low data usage and storage needs. It has the same core features as WhatsApp Business, such as creating a business profile, using business messaging tools, and using WhatsApp Web. However, it has some limitations, such as not supporting catalogs, labels, or automated messages. WhatsApp Business Lite is ideal for businesses that want to start using WhatsApp for their customer communication without investing in additional resources or infrastructure.
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The difference between WhatsApp Business Lite and WhatsApp Business
The main difference between WhatsApp Business Lite and WhatsApp Business is the size of the app. WhatsApp Business Lite is only 6 MB in size, while WhatsApp Business is 31 MB. This means that WhatsApp Business Lite consumes less data and storage space on your phone, which can be useful if you have a low-end device or a limited data plan. However, this also means that some features are not available on WhatsApp Business Lite, such as:
Catalogs: You cannot create or display a catalog of your products or services on WhatsApp Business Lite.
Labels: You cannot organize your chats and contacts with labels on WhatsApp Business Lite.
Automated messages: You cannot set up away messages, greeting messages, or quick replies on WhatsApp Business Lite.
If you need these features, you might want to use WhatsApp Business instead of WhatsApp Business Lite. You can also switch from one app to another at any time, as long as you have different phone numbers for each app.
The benefits of using WhatsApp Business Lite
Despite its limitations, WhatsApp Business Lite has many benefits for small businesses, such as:
It is free to download and use.
It allows you to communicate with your customers on a platform they already use and trust.
It enables you to create a professional image for your business with a business profile and a verified badge.
It helps you to be more responsive to your customers with business messaging tools such as read receipts, typing indicators, and delivery confirmations.
It supports multimedia messages, voice calls, video calls, group chats, and end-to-end encryption.
It allows you to access your chats from your computer with WhatsApp Web.
How to download and set up WhatsApp Business Lite
To start using WhatsApp Business Lite, you need to download the app from the Google Play Store and set up your account. Here are the steps you need to follow:
Downloading the app from the Google Play Store
To download the app, go to the Google Play Store and search for "WhatsApp Business". You will see two apps: "WhatsApp Business" and "WhatsApp Business Lite". Tap on "WhatsApp Business Lite" and then tap on "Install". The app will be downloaded and installed on your phone.
Verifying your business phone number
To verify your business phone number, open the app and follow the instructions on the screen. You will need to enter your phone number and confirm it with a verification code that will be sent to you via SMS. Make sure you use a phone number that is associated with your business and that you have access to. You cannot use the same phone number for both WhatsApp Business Lite and WhatsApp Business or WhatsApp Messenger.
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Restoring your account from a backup (optional)
If you have previously used WhatsApp Business or WhatsApp Messenger with the same phone number, you will have the option to restore your account from a backup. This will allow you to keep your chat history, media, and settings. To restore your account, tap on "Restore" when prompted and wait for the process to complete. If you do not want to restore your account, tap on "Skip".
Setting your business name and profile
After verifying your phone number and restoring your account, you will need to set your business name and profile. Your business name will be visible to your customers and cannot be changed later, so choose it carefully. You can also add a profile photo, a short description, and other details about your business, such as your address, website, email, and hours of operation. To set your business name and profile, tap on "Next" and fill in the required fields.
How to use WhatsApp Business Lite features
Once you have set up your account, you can start using WhatsApp Business Lite features to communicate with your customers and grow your business. Here are some of the features you can use:
Creating a business profile
Your business profile is like a digital storefront that showcases your business to your customers. It contains information such as your business name, profile photo, description, address, website, email, hours of operation, and more. You can also add a verified badge to your profile if you have verified your business with WhatsApp. To create or edit your business profile, tap on the menu icon in the top right corner of the app and then tap on "Business tools". Then tap on "Business profile" and make the changes you want.
Using business messaging tools
Business messaging tools are features that help you to be more responsive and efficient in your customer communication. They include read receipts, typing indicators, delivery confirmations, and end-to-end encryption. You can also use voice messages, video calls, group chats, and multimedia messages to enhance your communication. To use business messaging tools, simply open a chat with a customer and start typing or tapping on the icons at the bottom of the screen.
Managing your chats and contacts
You can manage your chats and contacts easily with WhatsApp Business Lite. You can archive, delete, mute, or pin chats by tapping and holding on them. You can also mark chats as unread or starred by swiping left or right on them. You can also block or report contacts by tapping on their name or number at the top of the chat screen and then tapping on "Block" or "Report". To manage your chats and contacts, tap on the chat tab or the contact tab at the bottom of the app.
Using WhatsApp Web
WhatsApp Web is a feature that allows you to access your chats from your computer. This c